What’s the difference between content writing vs copywriting in affiliate marketing?
And why should you even care as an affiliate marketer?
Well, if you want to make more money in affiliate marketing, then it’s a crucial topic you should understand.
Because if you’re not privy to this difference, then you’re probably writing all of your affiliate content wrong; and losing out on some easy money.
So in this post, we’re going to cover the topic of copywriting vs content writing and give you a few eamples of each.
That way you can walk away with a good understanding of this difference and begin to apply the best writing method to your affiliate site.
Table of Contents
Content Writing vs Copywriting
Now the reason I’m doing this post is because so many people ask me, “Why doesn’t my content convert very well?”
And when I do an affiliate site audit for them to help increase their earnings, I discover that it’s often because they don’t know what the difference is between content writing and copywriting.
In fact, there are so many affiliate marketers getting this wrong: even the ones who have been in this business for years and have the top ranking spots in Google.
And not knowing about this difference is destroying their click-through rates and conversions on their affiliate sites.
So let’s dig into this idea a little bit more so that you can find out how to write better affiliate content that converts more visitors into buyers and does what you want it to do: make you more money.
Did You Know That I Had a Book?
Before we get into the rest of this post, I wanted to make sure that you knew about my new book, Affiliate Content Secrets: Proven Affiliate Marketing Tips & Strategies You Can Use to Maximize Your Earnings.
It’s jam-packed with 27 “SECRETS” on how to create better content that improves your click-through rates and conversions on any affiliate site in any niche.
If you want to find out how to make more money as an affiliate marketer, then check it out!
What is Content Writing?
Content writing is a technical form of writing. There’s no sales language in it.
You often find this type of writing in instructional and informational content, such as how-to articles and product reviews.
Now the goal of good content writing is to share information about a topic in a way that educates people on something they want to learn more about.
So content writing often includes a lot of technical specifications and details.
And if you’re actively writing your own affiliate product reviews or buying guides, then you’re most likely already doing long forms of content writing.
But if you’re just starting out in affiliate marketing and haven’t written a single article yet, then you’ll quickly become acquainted with this method of writing.
That’s because content writing is the most natural way for people to write on affiliate sites.
Here are a few examples of content writing so you know what it looks like:
- This lawnmower has a 14 horsepower engine.
- The thermostat on this space heater can be set between 65 to 85 degrees Fahrenheit.
- The taller version of this dehumidifier can extract 20 liters per day.
Did you notice how each one of those statements was fact-based? They only mentioned a particular feature about the product and nothing more.
Well, that’s the basics of content writing in affiliate marketing.
As an affiliate marketer, content writing is at the core of your business; it’s how you educate your readers on the products you’re trying to sell.
But it can’t be the only way you write.
Your affiliate content must also have the persuasive power of copywriting used throughout it. Otherwise, you won’t convert as many of your visitors into buyers.
What is Copywriting?
Simply put, copywriting is a written form of salesmanship. And the most obvious places you’ll find this type of writing is in advertisements and publicity materials, such as sales letters and direct mailings.
The goal of good copywriting is to use written words to convince someone to take a particular action, like buying an affiliate product that you promote.
For most people, copywriting doesn’t come naturally as they write. You have to train yourself on how to use it—and use it well.
The concept of copywriting vs content writing is a big topic that I cover in my book, Affiliate Content Secrets, so check it out if you haven’t done so already.
Here are the same examples of content writing that we just went over, but with the persuasive power of copywriting added in:
- This lawnmower has a 14 horsepower engine which means you can cut your lawn 3 times faster than any other mower at this price.
- The thermostat on this space heater can be set between 65 to 85 degrees Fahrenheit. That means you can dial in the perfect temperature to stay toasty warm all winter long.
- The taller version of this dehumidifier can extract 20 litres per day. And it’s now on sale for just $79! You won’t find a better deal than that for a dehumidifier with this much capacity. So grab it if can. It sells out quick!
Now wouldn’t you agree that those examples were a lot more enticing to you as the reader? Instead of just mentioning the facts, those examples included additional language to help sell you on the benefit of a particular feature and why you should act now by buying the item today.
That is the basics of effective copywriting in affiliate marketing.
Summary of Copywriting vs Content Writing in Affiliate Marketing
As an affiliate marketer, your goal should be to drive as many sales as possible for the products you promote. And the best way to do that is to add the persuasive power of copywriting into your content.
As you just learned, it’s not as effective to just share the basic facts and features about a product through content writing; you have to sell your visitors on the idea of owning that item with your words through copywriting.
And when you do, you’re click-through rates and conversions will improve.
Now you know what the difference is between content writing vs copywriting in affiliate marketing and how you can use it to boost your income.
If you have any thoughts or questions about this topic, I’d love to hear them in the comment section below.