Identify Your Target Buyer Persona
Resources
- The Definition of a Buyer Persona (HubSpot)
- Why is a Buyer Persona Important? (Social Media Today)
- 12 Statistics That Prove the Value of Creating Buyer Personas (Protocol 80)
- How to Build a Buyer Persona (HootSuite)
- Buyer Persona Templates (HubSpot)
- 10 Buyer Persona Examples (Alexa)
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Hey, Stephen, what if I had multiple buyer personas in a single article like “best graphic tablet in india”
Example: in “Best graphic tablet in India”
I want to target multiple buyers peronas like drawing professionals, students, teachers and artists
Then i would like to fix each of this buyer persnoas to specific products in top 7 products and in first product i would recommend it to best drawing tablet for drawing professional, likewise i like to add remaining buyer persona keywords to remaining products
Is this good strategy else should I need to focus only on one single buyer persona
Yes, I think that is a good strategy for that type of post. The target buyers for graphic tablets is a bit wide, so it could work well to recommend each tablet for specific types of users: drawing professionals, students, teachers, and artists.