Focus On the Person, Not the Product
Resources
- Features vs. Benefits: Here’s the Difference & Why It Matters (WordStream)
- Features vs. Benefits: A Crash Course on Proper Messaging (HubSpot)
- Features vs Benefits: A Cartoon Case Study (Disruptive Advertising)
- Does Your Copy Pass the ‘Forehead Slap’ Test? (Copyblogger)
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