Keep Your Negatives Brief, But Do Include Them
This is an affiliate content writing secret that I developed, so there are not many supporting resources for it.
However, I did find two articles that explain how negative reviews for a business can help it grow. This same principle applies to product reviews.
- Your Business Needs More Negative Reviews. Here’s Why (Neil Patel)
- Good quote from this article: “85% of consumers look for negative reviews in order to make informed purchase decisions.”
- Bad Reviews Are Good For Business – The Power Of Negative Reviews (Bizibl Marketing)
- Good quote from this article: “95% suspect censorship or faked reviews when they don’t see bad scores.”