Harness the Power of Fluency, Frequency and Exposure
- What is the Mere Exposure Effect? (Social Psych Online)
- How Do Companies Use the Mere-Exposure Effect to Attract Customers? (Psychreg)
- What’s the Baader-Meinhof Phenomenon? (Or Frequency Illusion) (How Stuff Works)
- Am I Being Stalked? Marketing & The Frequency Illusion (Adzooma)
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