Use 2nd Person Pronouns to Write Directly to Your Readers
Resources
- What are Second Person Pronouns? (Thought Co)
- Examples of Writing in Second Person (Your Dictionary)
- The Effects of Self-Referencing on Persuasion (JSTOR)
- Second Person Pronouns Enhance Consumer Involvement and Brand Attitude (ScienceDirect)
- Improve Your Businesses Marketing and Communication with the 2nd Person Perspective (devEdge)
- Basic Copywriting Rule: How to Make the “You Rule” Work for You (NonProfitCopywriter)